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Go-to-market and investing resources from the Stage 2 Capital community

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VC Investing 2 min read Why we led Opus' Series A
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Venture Capital 2 min read Why we led Cable’s $11M Series A
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Go-To-Market 2 min read Is the SDR role dead?
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LP Spotlight 3 min read Journey to the Boardroom — Advice from 3 Former Go-To-Market Executives
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Go-To-Market 2 min read Disrupting an Existing Category with Zoom's Founding CRO Greg Holmes
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Stage 2 Capital Catalyst
Go-To-Market Featured 1 min read Apply to Build Your Revenue Engine with the Stage 2 Capital Catalyst
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Go-To-Market 2 min read Building the First Sales Team with Clari's Kevin Knieriem
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LP Spotlight - Nick Mehta
Leadership/Management Featured 2 min read Creating Outstanding Company Culture with Gainsight's Nick Mehta
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Go-To-Market 1 min read Hiring & Managing the First Marketing Team with GitLab's Ashley Kramer
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Go-To-Market 13 min read 6 Demand Gen Channel Options for Startups: Which is Best for You?
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Go-To-Market 4 min read Helping Startups Get PLG Right, a Conversation with Aileen Allen
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Venture Capital 2 min read Why we led AeroCloud's $12.6 million Series A
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Go-To-Market Featured 7 min read LTV:CAC is a misleading metric to measure performance — here’s what to track instead
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Go-To-Market 3 min read The Four Drivers of a Successful GTM Plan
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Go-To-Market 2 min read Going from 0 to 100 with Snowflake’s Founding CRO Chris Degnan
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Venture Capital 1 min read Why We Led Terminal49’s Series A
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Go-To-Market 5 min read Evolving Your '23 GTM Strategy for Today's Macro Climate
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Go-To-Market 3 min read Hit Your Revenue Plan with our Go-To-Market Scaling Checklist
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Venture Capital 4 min read Who to Hire for Your First Advisory Board
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Articles 4 min read How to Implement a Participant Management Strategy and Collect Powerful User Research
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Go-To-Market 3 min read How and When to Layer in Sales to PLG with Airtable's Tony Granados
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Fund III
Venture Capital Featured 2 min read Stage 2 Capital Kicks Off $150M Fund III to Continue Supporting Entrepreneurs with Capital and Go-To-Market Expertise
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Go-To-Market 2 min read The Top 3 Mistakes Made When Creating Sales Contracts
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Go-To-Market 6 min read How to Raise Venture Capital with Poor Customer Retention
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Go-To-Market 2 min read Sales Territories Shrink Over Time - Just Not How You Think
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Go-To-Market 1 min read Hour of Excellence: The Power of Connector Leadership with Snowflake's Hillary Carpio
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Go-To-Market 3 min read Stage 2 Capital Catalyst Announces 15 Rising B2B Companies for 2022 Cohort
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Venture Capital 5 min read Startup Founders: How to Find the Right Advisor for Your Business
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Webinar 1 min read Hour of Excellence: Recruit and Develop a Diverse Sales Team with LogicMonitor's Hass Johnson
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Go-To-Market 1 min read Stage 2 Capital Catalyst Preview: AMAs with GTM Leaders at Gong, Clari, Airtable, and Toast
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Go-To-Market 1 min read Hour of Excellence: Scale Your CMO Dashboard with Five9's Genefa Murphy
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Go-To-Market 4 min read The Secret Weapon to GTM Scaling: Bottoms Up Model
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Go-To-Market 6 min read Anatomy of an Advisor Agreement: What you need to know!
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1 min read Hour of Excellence: Intern to RVP with Seismic’s Will Quigley
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Leadership/Management 3 min read The Right RevOps Hire for Your Stage - How to Write the JD in 3 Steps
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5 min read Revenue is a Dangerous North Star Metric - Here's Why
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Go-To-Market 5 min read RevOps: When, How, and Who to Hire
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Go-To-Market 5 min read Should I Pursue Product Led Growth (PLG) for My Startup?
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Go-To-Market 3 min read Scaling Zoom with Product-Led Growth: Reflections by Founding CRO Greg Holmes
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Go-To-Market 2 min read Stage 2 Capital Announces $80MM Fund II Backed by 250+ Senior Go-To-Market Executives
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Go-To-Market 12 min read The Product-Led-Growth (PLG) Playbook for B2B Startups
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Go-To-Market 2 min read What to do when demand increases 30X overnight? Interview with Hilary Headlee, Head of Global Sales Operations and Enablement @Zoom
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Go-To-Market 5 min read Measuring What Matters: CRM Dashboards that Accelerate Sales
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Go-To-Market 17 min read The Science of Re-Establishing Growth: When and How Fast?
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Go-To-Market 2 min read Using Surveys to Re-Learn Buyer Sentiment and Assess Employees Comfort with Returning to the Office. 5 Minute Interview with Leela Srinivasan, CMO @SurveyMonkey
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Go-To-Market 3 min read Coaching Your Salesperson through a Deal that is Pushing. 3 Minute Role Play with John McMahon, Board Member at MongoDB, Snowflake, and Sprinklr
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Go-To-Market 4 min read I Cut My Marketing Budget. Now what? 5 Minutes with Former Rapid7 CMO, Carol Meyers
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Go-To-Market 3 min read How to Improve Revenue in the Current Environment (hint: it’s not more pipeline)
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Go-To-Market 3 min read [ROLE PLAY] Customer Cancellation Call with OJ, CRO @Asana and former VP of Sales @Dropbox
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Go-To-Market 6 min read Matching Sales Capacity with Demand Gen using a Bottoms Up Growth Model
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Go-To-Market 2 min read “COVID19” in sales emails decreases reply rates by 40%. See what else we learned with Sydney Sloan, CMO @SalesLoft
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Playbook 6 min read Crisis Management - A Cheat Sheet for Startup CEOs
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Webinar 1 min read Managing Investor and CEO Expectations, including Elon Musk! 5 Minutes with Jon McNeill, Former President @Tesla
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Go-To-Market 4 min read The 3 Step Playbook to Hiring Your First Sales Leader
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Go-To-Market 0 min read Navigating GTM in Today's Market with Josh Allen (CRO, Tive) and Kim Walsh (Global VP, HubSpot)
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Go-To-Market 5 min read 5 Steps to Pivoting Sales for Success in a Down Economy
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