Blog

Go-to-market and investing resources from the Stage 2 Capital community

4 min read How to Structure Customer Success: To Specialize or Not?

Catalyst Spotlight 4 min read Building Trust, Not Just Tech: Aldoa’s Mission to Bring Innovation to Environmental Consulting

LP Spotlight 6 min read The Startup's Guide to Strategic Partnerships: 5 Tips from Drata's SVP of Partnerships

Inside Catalyst 3 min read Mining for Efficiency: How Bloomfilter is Using Process Intelligence to Solve Software's Biggest Challenges

Go-To-Market 5 min read Guide to Hiring Your First GTM Leader: What Startups Need to Know

Catalyst Spotlight 4 min read 2024 Catalyst Founder Feature: How Curated For You is Making Shopping Online More Personal Than Ever

Inside Catalyst 7 min read Mapping the Buyer Journey to Build Effective Go-to-Market Playbooks for Early-Stage Startups

Go-To-Market 7 min read Understanding Go-to-Market Fit (Behind the Scenes of Stage 2 Capital Catalyst)

Catalyst Spotlight 7 min read Behind the Scenes of Stage 2 Capital Catalyst: When is the Right Time to Scale Your Startup?

Catalyst Spotlight 4 min read 2024 Catalyst Founder Feature: How TrackFly’s Obsession with Local Retailers is Solving a Big Gap in Retail Tech

Announcements 3 min read Stage 2 Capital Welcomes New Cohort to Catalyst, the GTM accelerator for Early Stage B2B Founders

Venture Capital 5 min read Starting Strong: Tips for Winning Over Investors in Your First Meeting

LP Spotlight 4 min read Doing More with Less: Dini Mehta Talks GTM Trends, Teams & AI Tech

Leadership/Management 5 min read The Tipping Point: Signs that Your Startup Might Be Ready to Hire a Chief Operating Officer or President

VC Investing 2 min read Revolutionizing Go-To-Market with AI: Why We Invested in Momentum

Leadership/Management 5 min read How a Go-To-Market Advisor Can Help You Grow Faster (Advice from CEOs at QuotaPath, Medscout and Slang)

Leadership/Management 6 min read Tips for Getting the Most Out of Your Factional Advisor (An Advisors Perspective)

VC Investing 2 min read Bringing Performance Marketing to CPGs: Why We Invested in Pear Commerce

Go-To-Market 4 min read Venturing into ABM: Advice for early-stage GTM teams

Articles 6 min read Marketing's True Contribution: Answering Key Questions on Measuring ROI for Your Startup

Announcements 1 min read Build your revenue engine with the Stage 2 Capital Catalyst

Go-To-Market 5 min read Founder’s Guide to Hiring Your First B2B Marketer

Venture Capital 2 min read Empowering User Research: Why We Invested in Rally

Catalyst Spotlight 2 min read How the Stage 2 Capital Catalyst Helped OpsVerse 3x Lead Gen Efforts

Go-To-Market 3 min read Leaders from Seismic, Salesloft, and QuotaPath Share How to Get the Most Out of Your SKO

Go-To-Market 2 min read How the Stage 2 Capital Catalyst helped Under increase ARR by 140%

Go-To-Market 2 min read Resources to Hire and Retain the First GTM Team

Go-To-Market 3 min read 3 Tips to Optimize GTM in 2024

Go-To-Market 1 min read Generating Demand: Key Resources for Founders

Go-To-Market 1 min read Building a Go-to-Market (GTM) Playbook

Go-To-Market 2 min read Introducing the Stage 2 Capital Resource Center!

Articles 0 min read That's a Wrap! Congrats to the 2023 Stage 2 Capital Catalyst Cohort

Go-To-Market 3 min read From Customer Level to Cohorts — The LIR Journey

VC Investing 2 min read Your Customers’ Data, Anywhere They Want It: Why We Invested in Prequel

Go-To-Market 1 min read 3 Steps to Align Your Sales Process to Your Buyer's Journey

Go-To-Market 1 min read 4 Guides to Help Your Team Sell

Go-To-Market 2 min read How Gradient Works Achieved 120% NRR in the Last 12 Months

Go-To-Market 2 min read Science of Scaling: Funnel and Revenue Math with Rippling's Matt Plank

Go-To-Market 1 min read How to Define and Map the First Buyer's Journey

Announcements 2 min read Stage 2 Capital Announces 2023 Catalyst Cohort with 15 New B2B Companies

Go-To-Market 2 min read Selling to the Right Customer: How to Pinpoint Your First ICP

Venture Capital 2 min read Never Miss Another Call: Why We Invested in Slang

Catalyst Spotlight 2 min read How Bevz Tripled ARR Since Last Year’s Stage 2 Capital Catalyst

Venture Capital 1 min read Transforming Data Integration Infrastructure — Our Seed Investment in Versori

Venture Capital 2 min read Why We Led MedScout’s $5M Seed Round

Go-To-Market Featured 9 min read Startups Versus Incumbents: Who Will Win the Go-to-Market AI Race?

Venture Capital 2 min read Why We Led AptEdge's $11M Seed Round

Venture Capital 2 min read Why We Led Opus' Series A

Venture Capital 2 min read Why We Led Cable’s $11M Series A

Go-To-Market 2 min read Is the SDR role dead?

LP Spotlight 3 min read Journey to the Boardroom — Advice from 3 Former Go-To-Market Executives

Go-To-Market 2 min read Disrupting an Existing Category with Zoom's Founding CRO Greg Holmes

stage 2 capital catalyst

Go-To-Market Featured 1 min read Apply to Build Your Revenue Engine with the Stage 2 Capital Catalyst

Go-To-Market 2 min read Building the First Sales Team with Clari's Kevin Knieriem

LP Spotlight - Nick Mehta

Leadership/Management Featured 2 min read Creating Outstanding Company Culture with Gainsight's Nick Mehta

Go-To-Market 1 min read Hiring & Managing the First Marketing Team with GitLab's Ashley Kramer

Go-To-Market 13 min read 6 Demand Gen Channel Options for Startups: Which is Best for You?

Go-To-Market 4 min read Helping Startups Get PLG Right, a Conversation with Aileen Allen

Venture Capital 2 min read Why We Led AeroCloud's $12.6 Million Series A

Go-To-Market Featured 7 min read LTV:CAC is a misleading metric to measure performance — here’s what to track instead

Go-To-Market 3 min read The Four Drivers of a Successful GTM Plan

Go-To-Market 2 min read Going from 0 to 100 with Snowflake’s Founding CRO Chris Degnan

Venture Capital 1 min read Why We Led Terminal49’s Series A

Go-To-Market 5 min read Evolving Your '23 GTM Strategy for Today's Macro Climate

Go-To-Market 3 min read Hit Your Revenue Plan with our Go-To-Market Scaling Checklist

Venture Capital 4 min read Who to Hire for Your First Advisory Board

Articles 4 min read How to Implement a Participant Management Strategy and Collect Powerful User Research

Go-To-Market 3 min read How and When to Layer in Sales to PLG with Airtable's Tony Granados

Fund III

Venture Capital Featured 2 min read Stage 2 Capital Kicks Off $150M Fund III to Continue Supporting Entrepreneurs with Capital and Go-To-Market Expertise

Go-To-Market 2 min read The Top 3 Mistakes Made When Creating Sales Contracts

Go-To-Market 6 min read How to Raise Venture Capital with Poor Customer Retention

Go-To-Market 2 min read Sales Territories Shrink Over Time - Just Not How You Think

Go-To-Market 1 min read Hour of Excellence: The Power of Connector Leadership with Snowflake's Hillary Carpio

Go-To-Market 3 min read Stage 2 Capital Catalyst Announces 15 Rising B2B Companies for 2022 Cohort

Venture Capital 5 min read Startup Founders: How to Find the Right Advisor for Your Business

Webinar 1 min read Hour of Excellence: Recruit and Develop a Diverse Sales Team with LogicMonitor's Hass Johnson

Go-To-Market 1 min read Stage 2 Capital Catalyst Preview: AMAs with GTM Leaders at Gong, Clari, Airtable, and Toast

Go-To-Market 1 min read Hour of Excellence: Scale Your CMO Dashboard with Five9's Genefa Murphy

Go-To-Market 4 min read The Secret Weapon to GTM Scaling: Bottoms Up Model

Go-To-Market 6 min read Anatomy of an Advisor Agreement: What You Need to Know!

1 min read Hour of Excellence: Intern to RVP with Seismic’s Will Quigley

Leadership/Management 3 min read The Right RevOps Hire for Your Stage - How to Write the JD in 3 Steps

5 min read Revenue is a Dangerous North Star Metric - Here's Why

Go-To-Market 5 min read RevOps: When, How, and Who to Hire

Go-To-Market 5 min read Should I Pursue Product Led Growth (PLG) for My Startup?

Go-To-Market 3 min read Scaling Zoom with Product-Led Growth: Reflections by Founding CRO Greg Holmes

Go-To-Market 2 min read Stage 2 Capital Announces $80MM Fund II Backed by 250+ Senior Go-To-Market Executives

Go-To-Market 12 min read The Product-Led-Growth (PLG) Playbook for B2B Startups

Go-To-Market 2 min read What to do when demand increases 30X overnight? Interview with Hilary Headlee, Head of Global Sales Operations and Enablement @Zoom

Go-To-Market 5 min read Measuring What Matters: CRM Dashboards that Accelerate Sales

Go-To-Market 17 min read The Science of Re-Establishing Growth: When and How Fast?

Go-To-Market 2 min read Using Surveys to Re-Learn Buyer Sentiment and Assess Employees Comfort with Returning to the Office. 5 Minute Interview with Leela Srinivasan, CMO @SurveyMonkey

Go-To-Market 3 min read Coaching Your Salesperson through a Deal that is Pushing. 3 Minute Role Play with John McMahon, Board Member at MongoDB, Snowflake, and Sprinklr

Go-To-Market 4 min read I Cut My Marketing Budget. Now what? 5 Minutes with Former Rapid7 CMO, Carol Meyers

Go-To-Market 3 min read How to Improve Revenue in the Current Environment (hint: it’s not more pipeline)

Go-To-Market 3 min read [ROLE PLAY] Customer Cancellation Call with OJ, CRO @Asana and former VP of Sales @Dropbox

Go-To-Market 6 min read Matching Sales Capacity with Demand Gen using a Bottoms Up Growth Model

Go-To-Market 2 min read “COVID19” in sales emails decreases reply rates by 40%. See what else we learned with Sydney Sloan, CMO @SalesLoft

Playbook 6 min read Crisis Management - A Cheat Sheet for Startup CEOs

Webinar 1 min read Managing Investor and CEO Expectations, including Elon Musk! 5 Minutes with Jon McNeill, Former President @Tesla