Frameworks to scale your business

After peering inside the go-to-market machinery of hundreds of startups, the Stage 2 Capital team has developed multiple methodologies to help companies drive sustainable revenue.

visit our resource center

Proven best practices

Below are three of Stage 2 Capital’s many areas of expertise, designed to support a founder’s evolving needs and goals

Matching sales capacity with demand gen using a Bottoms Up Growth Model

We recommend better understanding your revenue metrics by matching the output from demand gen with sales capacity to recreate revenue forecasts and make budget decisions. At Stage 2 Capital, we work with our portfolio companies on what we call the “Bottoms Up Growth Model” to: 

  • Increase forecasting visibility using a quantitative lens.
  • Set the pace for scaling to achieve “profitable growth”
  • Build revenue targets for upcoming quarters hiring needs
  • Offer more accurate projections to board members
  • Enable teams to reach peak performance

Learn More

Bottoms up model


"Entrepreneurial CEOs tell me the biggest challenge facing startups today is understanding how to create a strategy for growth and putting together the tactics to implement the plan. However, the vast majority of people in their orbit are only knowledgeable about financial metrics, not sales and marketing. Stage 2 Capital is precisely what those CEOs need because we deliver deep growth expertise along with our investment."
David Meerman Scott
David Meerman Scott, Venture LP at Stage 2 Capital, Marketing Speaker & Best-Selling Author

Connect with our team