Product-Market Fit
Customer Retention
Go-To-Market Fit
Scalable Unit Economics
Growth and Moat
Revenue Growth Rate
Early Adopter
Early Majority
Scale vs. Experiment vs. Ignore
Win at all Cost
Codified, Scalable
Reinforced
PM + AE
Process Builder
Process Executor
Personal Network + Referrals
One Scalable, Measurable Medium
Multiple Mediums, Tightly Aligned with Sales
Solve for Customer Commitment
Solve for Unit Economics
Assess Disruption Risk
Based on Customer Retention
Customer Retention + Unit Economics
Promotion Path
Product-Market Fit
Customer Retention
Go-To-Market Fit
Scalable Unit Economics
Growth and Moat
Revenue Growth Rate
Target Market
Early Adopter
Target Market
Early Majority
Target Market
Scale vs. Experiment vs. Ignore
GTM Playbook
Win at all Cost
GTM Playbook
Codified, Scalable
GTM Playbook
Reinforced
Sales Hire
PM + AE
Sales Hire
Process Builder
Sales Hire
Process Executor
Demand Generation
Personal Network + Referrals
Demand Generation
One Scalable, Measurable Medium
Demand Generation
Multiple Mediums, Tightly Aligned with Sales
Pricing
Solve for Customer Commitment
Pricing
Solve for Unit Economics
Pricing
Assess Disruption Risk
Compensation
Based on Customer Retention
Compensation
Customer Retention + Unit Economics
Compensation
Promotion Path
