Build your revenue engine with $200K and GTM guidance from the Stage 2 Capital Catalyst.

Join 15 companies in an 11-week hands-on, tactical go-to-market training program led by Stage 2 Capital’s team and Catalyst Limited Partners

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Topics you’ll master

Generating Demand

Discover how to establish lead flow with cold calling, content, PLG and other channels

Hiring the Right Team

Receive advice on who, and when, to hire for all go-to-market functions

Building Repeatable Playbooks

Learn how to create and implement your first go-to-market strategy

Creating Pricing + Compensation Models

Develop plans tailored to your business, while seeing how to evolve both as your product matures

Establishing a Moat

Determine how to leverage these learnings for long-term success

Calculating When to Scale

Dive into the Science of Scaling framework, a scientific, data-driven approach to uncovering when and how fast to scale revenue

Hear more about the details of the Catalyst, a separate fund and program within Stage 2 Capital

Program FAQs

 

Catalyst Curriculum Session Overview

The Science of Scaling Framework & Defining and Implementing Product-Market Fit

As the introductory course of the Stage 2 Capital Catalyst, we dive into our core methodology, the Science of Scaling, which was developed by our Co-Founder and former HubSpot CRO, Mark Roberge.

Learning objectives include determining the optimal timing and pace of scaling revenue using your organization’s data, aligning the GTM system design with the scaling phase, defining Product-Market-Fit (PMF) for your organization, and defining the Ideal Customer Profile (ICP) for your organization.

Science of Scaling - Intro

 

Session
Instructor(s)

Mark Roberge
Mark Roberge

Co-Founder & Managing Director, Stage 2 Capital

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Go-to-market expertise from companies like

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gong
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hubspot
calendly
slack
smartsheet
snowflake
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gong
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hubspot
calendly
slack
smartsheet
snowflake
asana-logo-300x160
gong
horizontal-logo-gradient-blue-atlassian-300x160
hubspot
calendly
slack
smartsheet
snowflake
“The Stage 2 Capital Catalyst exposed Lively to a world of information about scaling a start up. During the program, we realized we didn’t have the product-market fit that we needed to scale, but Stage 2 Capital gave us the tools to fix that. The strategies we learned directly informed the next series of hires and decisions we made, as we confidently experimented with our product and sales playbook until we started to get the traction we were looking for. Now we have a robust sales pipeline, setting us on a path to scale.”
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Marc Brownstein, Co-Founder, Lively

Apply for the next Stage 2 Capital Catalyst!

We're now accepting applications for the 2024 Catalyst cohort. In particular, we love companies that have:

  • A product built and in market
  • A focus on go-to-market and scaling
  • Customer traction data
  • $100K+ in ARR and/or strong product-led user growth