Blog

Go-to-market and investing resources from the Stage 2 Capital community

Venture Capital 4 min read Who to Hire for Your First Advisory Board

Articles 4 min read How to Implement a Participant Management Strategy and Collect Powerful User Research

Go-To-Market 3 min read How and When to Layer in Sales to PLG with Airtable's Tony Granados

Fund III

Featured 2 min read Stage 2 Capital Kicks Off $150M Fund III to Continue Supporting Entrepreneurs with Capital and Go-To-Market Expertise

Go-To-Market 2 min read The Top 3 Mistakes Made When Creating Sales Contracts

Go-To-Market 6 min read How to Raise Venture Capital with Poor Customer Retention

Go-To-Market 2 min read Sales Territories Shrink Over Time - Just Not How You Think

Go-To-Market 1 min read Hour of Excellence: The Power of Connector Leadership with Snowflake's Hillary Carpio

Go-To-Market 3 min read Stage 2 Capital Catalyst Announces 15 Rising B2B Companies for 2022 Cohort

Venture Capital 5 min read Startup Founders: How to Find the Right Advisor for Your Business

Webinar 1 min read Hour of Excellence: Recruit and Develop a Diverse Sales Team with LogicMonitor's Hass Johnson

Go-To-Market 1 min read Stage 2 Capital Catalyst Preview: AMAs with GTM Leaders at Gong, Clari, Airtable, and Toast

Go-To-Market 1 min read Hour of Excellence: Scale Your CMO Dashboard with Five9's Genefa Murphy

Go-To-Market 4 min read The Secret Weapon to GTM Scaling: Bottoms Up Model

Go-To-Market 6 min read Anatomy of an Advisor Agreement: What You Need to Know!

1 min read Hour of Excellence: Intern to RVP with Seismic’s Will Quigley

Leadership/Management 3 min read The Right RevOps Hire for Your Stage - How to Write the JD in 3 Steps

5 min read Revenue is a Dangerous North Star Metric - Here's Why

Go-To-Market 5 min read RevOps: When, How, and Who to Hire

Go-To-Market 5 min read Should I Pursue Product Led Growth (PLG) for My Startup?

Go-To-Market 3 min read Scaling Zoom with Product-Led Growth: Reflections by Founding CRO Greg Holmes

Go-To-Market 12 min read The Product-Led-Growth (PLG) Playbook for B2B Startups

Go-To-Market 2 min read What to do when demand increases 30X overnight? Interview with Hilary Headlee, Head of Global Sales Operations and Enablement @Zoom

Go-To-Market 5 min read Measuring What Matters: CRM Dashboards that Accelerate Sales

Go-To-Market 17 min read The Science of Re-Establishing Growth: When and How Fast?

Go-To-Market 2 min read Using Surveys to Re-Learn Buyer Sentiment and Assess Employees Comfort with Returning to the Office. 5 Minute Interview with Leela Srinivasan, CMO @SurveyMonkey

Go-To-Market 3 min read Coaching Your Salesperson through a Deal that is Pushing. 3 Minute Role Play with John McMahon, Board Member at MongoDB, Snowflake, and Sprinklr

Go-To-Market 4 min read I Cut My Marketing Budget. Now what? 5 Minutes with Former Rapid7 CMO, Carol Meyers

Go-To-Market 3 min read How to Improve Revenue in the Current Environment (hint: it’s not more pipeline)

Go-To-Market 3 min read [ROLE PLAY] Customer Cancellation Call with OJ, CRO @Asana and former VP of Sales @Dropbox

Go-To-Market 6 min read Matching Sales Capacity with Demand Gen using a Bottoms Up Growth Model

Go-To-Market 2 min read “COVID19” in sales emails decreases reply rates by 40%. See what else we learned with Sydney Sloan, CMO @SalesLoft

Playbook 6 min read Crisis Management - A Cheat Sheet for Startup CEOs

Go-To-Market 4 min read The 3 Step Playbook to Hiring Your First Sales Leader

Go-To-Market 0 min read Navigating GTM in Today's Market with Josh Allen (CRO, Tive) and Kim Walsh (Global VP, HubSpot)

Go-To-Market 5 min read 5 Steps to Pivoting Sales for Success in a Down Economy