Blog

Posts by Mark Roberge

4 min read How to Structure Customer Success: To Specialize or Not?
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Go-To-Market Featured 9 min read Startups Versus Incumbents: Who Will Win the Go-to-Market AI Race?
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Go-To-Market 13 min read 6 Demand Gen Channel Options for Startups: Which is Best for You?
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Go-To-Market 3 min read How and When to Layer in Sales to PLG with Airtable's Tony Granados
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Go-To-Market 6 min read How to Raise Venture Capital with Poor Customer Retention
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5 min read Revenue is a Dangerous North Star Metric - Here's Why
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Go-To-Market 5 min read Should I Pursue Product Led Growth (PLG) for My Startup?
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Go-To-Market 12 min read The Product-Led-Growth (PLG) Playbook for B2B Startups
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Go-To-Market 2 min read What to do when demand increases 30X overnight? Interview with Hilary Headlee, Head of Global Sales Operations and Enablement @Zoom
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Go-To-Market 17 min read The Science of Re-Establishing Growth: When and How Fast?
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Go-To-Market 2 min read Using Surveys to Re-Learn Buyer Sentiment and Assess Employees Comfort with Returning to the Office. 5 Minute Interview with Leela Srinivasan, CMO @SurveyMonkey
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Go-To-Market 3 min read Coaching Your Salesperson through a Deal that is Pushing. 3 Minute Role Play with John McMahon, Board Member at MongoDB, Snowflake, and Sprinklr
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Go-To-Market 4 min read I Cut My Marketing Budget. Now what? 5 Minutes with Former Rapid7 CMO, Carol Meyers
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Go-To-Market 3 min read [ROLE PLAY] Customer Cancellation Call with OJ, CRO @Asana and former VP of Sales @Dropbox
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Go-To-Market 2 min read “COVID19” in sales emails decreases reply rates by 40%. See what else we learned with Sydney Sloan, CMO @SalesLoft
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Webinar 1 min read Managing Investor and CEO Expectations, including Elon Musk! 5 Minutes with Jon McNeill, Former President @Tesla
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