stage2-accelerator-logo@2x

$100K to build your revenue engine

 

Get best practices and capital from the top sales, marketing, and customer success leaders at companies like:

Asana Logo
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Topics you'll master

When and how fast to scale revenue

Hiring your first salesperson

Generating demand and lead flow with cold calling, content, PLG and other channels

How to build your first sales playbook

Creating your first pricing and sales compensation model

Establishing a moat against competitors

Sessions begin July 13, 2022

Week # Topic of the Week Session Instructor(s)
1 When are you ready to scale revenue? Mark Roberge
2 How fast should you scale revenue? Mark Roberge
3 Creating your first sales playbook Mandy Cole
4 Hiring your first sales, marketing, and customer success employees Liz Christo
5 Generating qualified leads through content and paid marketing Mark Roberge
6 Generating qualified appointments through cold calling and ABM/ABS Mandy Cole
7 Implementing Product Led Growth (PLG) Mark Roberge
8 Launching the first pricing and sales compensation model Liz Christo
9 Establishing a moat against competition Mark Roberge
10 Understand common potholes in the next phase of scale Mark Roberge  /  Mandy Cole
Boardroom Investor presentations Full Accelerator Team

Week # 1

When are you ready to scale revenue?

Session Instructor(s):

Mark Roberge

Week # 2

How fast should you scale revenue?

Session Instructor(s):

Mark Roberge

Week # 3

Creating your first sales playbook

Session Instructor(s):

Mandy Cole

Week # 4

Hiring your first sales, marketing, and customer success employees

Session Instructor(s):

Liz Christo

Week # 5

Generating qualified leads through content and paid marketing

Session Instructor(s):

Mark Roberge

Week # 6

Generating qualified appointments through cold calling and ABM/ABS

Session Instructor(s):

Mandy Cole

Week # 7

Implementing Product Led Growth (PLG)

Session Instructor(s):

Mark Roberge

Week # 8

Launching the first pricing and sales compensation model

Session Instructor(s):

Liz Christo

Week # 9

Establishing a moat against competition

Session Instructor(s):

Mark Roberge

Week # 10

Understand common potholes in the next phase of scale

Session Instructor(s):

Mark Roberge  /  Mandy Cole

Boardroom

Investor presentations

Session Instructor(s):

Full Accelerator Team

Recording:

Defining product market fit

Recording:

Defining go-to-market fit

Recording:

Defining your ideal customer profile (ICP)

Recording:

How to hire your first go-to-market team

1:1 coaching with leaders like these

Yev Davis, Head of Dedicated Customer Success, Asana
Yev Davis Head of Dedicated Customer Success Asana
Eric Lee, Global Strategic Accounts / fmr Global Head of Sales Development, Uber
Eric Lee Global Strategic Accounts / fmr Global Head of Sales Development Uber
Christina Cronin, Director of Customer Success, Drift
Christina Cronin Director of Customer Success Drift
Hillary Carpio, Director of ABM, Snowflake
Hillary Carpio Director of ABM Snowflake
Kathleen Schindler, MD of CS, Force Management
Kathleen Schindler MD of CS Force Management
Will Quigley, RVP of Sales, Seismic
Will Quigley RVP of Sales Seismic
Jelena Tarbuk, Sr. Director of Sales, Talend
Jelena Tarbuk Sr. Director of Sales Talend
John Carione, VP of Marketing, IntelliShift
John Carione VP of Marketing IntelliShift
Adam Whitfield, Director of Member Engagement, Whoop
Adam Whitfield Director of Member Engagement Whoop
Franco Anzini, VP of Revenue Operations, Malwarebytes
Franco Anzini VP of Revenue Operations Malwarebytes
Tim Condon, CRO, Homesnap (acq’ed by CoStar)
Tim Condon CRO Homesnap (acquired by CoStar)
Anne Prins, Director of Commercial Sales Engineering (North Am), Smartsheet
Anne Prins Director of Commercial Sales Engineering (North Am) Smartsheet
Eli Rubel, CEO, Matter Made
Eli Rubel CEO Matter Made
Toby Carrington, SVP of Revenue Operations, Seismic
Toby Carrington SVP of Revenue Operations Seismic
Jeff Kirchick, fmr VP of Enterprise Sales, NextCaller (acq’ed by Pindrop Security)
Jeff Kirchick fmr VP of Enterprise Sales NextCaller (acquired by Pindrop Security)
Adam Mavrikos, Head of Growth, Toast
Adam Mavrikos Head of Growth Toast
Ryan MacDonald, fmr Manager of Competitive Intelligence, Seismic
Ryan MacDonald fmr Manager of Competitive Intelligence Seismic
Kayla Vatalaro, Head of Social Impact & Talent, Asana
Kayla Vatalaro Head of Social Impact & Talent Asana
Emily Ferdinando, Sr. Director of Global Rev Development & Enablement, Veracode
Emily Ferdinando Sr. Director of Global Rev Development & Enablement Veracode
Brian Levin, CGO, Panaseer
Brian Levin CGO Panaseer

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Investment

$100K at a $15M cap from day 1 of your acceptance

Submit your application to the next cohort