Build your revenue engine with the Stage 2 Capital Accelerator

Join a select group of 15 companies to build a best-in-class scaling motion, and receive hands-on GTM guidance from Stage 2 Capital Partners and Accelerator LPs

Apply for the next cohort

Topics you’ll master

Measuring Product-Market Fit

Dive into the Science of Scaling framework, a scientific, data-driven approach to uncovering when and how fast to scale revenue

Generating Demand

Discover how to establish lead flow with cold calling, content, PLG and other channels

Hiring the Right Team

Receive advice on who, and when, to hire for all go-to-market functions

Building Repeatable Playbooks

Learn how to create and implement your first go-to-market strategy

Creating Pricing + Compensation Models

Develop plans tailored to your business, while seeing how to evolve both as your product matures

Establishing a Moat

Determine how to leverage these learnings for long-term success

Sessions begin July 2023

The Science of Scaling Framework & Defining and Implementing Product-Market Fit

As the introductory course of the Stage 2 Capital Accelerator, we dive into our core methodology, the Science of Scaling, which was developed by our Co-Founder and former HubSpot CRO, Mark Roberge.

Learning objectives include determining the optimal timing and pace of scaling revenue using your organization’s data, aligning the GTM system design with the scaling phase, defining Product-Market-Fit (PMF) for your organization, and defining the Ideal Customer Profile (ICP) for your organization.

Science of Scaling - Intro

 

Session
Instructor(s)

Mark Roberge
Mark Roberge

Co-Founder & Managing Director, Stage 2 Capital

Read Bio

Go-to-market expertise from companies like

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gong
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hubspot
calendly
slack
smartsheet
snowflake
asana-logo-300x160
gong
horizontal-logo-gradient-blue-atlassian-300x160
hubspot
calendly
slack
smartsheet
snowflake
asana-logo-300x160
gong
horizontal-logo-gradient-blue-atlassian-300x160
hubspot
calendly
slack
smartsheet
snowflake
“The Stage 2 Capital Accelerator exposed Lively to a world of information about scaling a start up. During the Accelerator, we realized we didn’t have the product-market fit that we needed to scale, but Stage 2 Capital gave us the tools to fix that. The strategies we learned directly informed the next series of hires and decisions we made, as we confidently experimented with our product and sales playbook until we started to get the traction we were looking for. Now we have a robust sales pipeline, setting us on a path to scale.”
Marc
Marc Brownstein, Co-Founder, Lively

Apply for the next Stage 2 Capital Accelerator!

We’re now accepting applications for the Spring 2023 cohort. We want to talk to founders that have:

  • A product built and in market
  • A need to focus on scaling and go-to-market
  • Customer traction data
  • $100K+ in ARR and/or strong product-led user growth

Join the Waitlist