Hear from Accelerator participants, coaches, and mentors
"Every week offers a new topic to learn, and I loved that each session went in order of building a GTM motion. Every [participant] was the exact same stage, and really struggling with the same things. Plus, the overall network Accelerator coaches, mentors and guest speakers was just amazing.
The Accelerator was a great learning experience for us, and I think it would be for any founders. My co-founder and I are second-time founders with a successful exit and considerable GTM experience, and we still received tons of value out of the content and the from the coaches, mentors, and Stage 2 Capital team.
Great opportunity for founders (especially first-time founders) to learn from the best, while preventing common mistakes. I had at least one "AHA!" moment during each weekly session. The coaches each week were extremely helpful and took time to dig into our business and answer questions freely.
Leaving the startup ecosystem better than when I came into it is a big deal to me. Being part of the Stage 2 LP family while getting to be part of the Accelerator as a Coach/Mentor is a dream come true with a chance to make a difference for these incredible startups.
Topics you’ll master
Measuring Product-Market Fit
Dive into the Science of Scaling framework, a scientific, data-driven approach to uncovering when and how fast to scale revenue
Generating Demand
Discover how to establish lead flow with cold calling, content, PLG and other channels
Hiring the Right Team
Receive advice on who, and when, to hire for all go-to-market functions
Building Repeatable Playbooks
Learn how to create and implement your first go-to-market strategy
Creating Pricing + Compensation Models
Develop plans tailored to your business, while seeing how to evolve both as your product matures
Establishing a Moat
Determine how to leverage these learnings for long-term success
Sessions begin July 2023
The Science of Scaling Framework & Defining and Implementing Product-Market Fit
As the introductory course of the Stage 2 Capital Accelerator, we dive into our core methodology, the Science of Scaling, which was developed by our Co-Founder and former HubSpot CRO, Mark Roberge.
Learning objectives include determining the optimal timing and pace of scaling revenue using your organization’s data, aligning the GTM system design with the scaling phase, defining Product-Market-Fit (PMF) for your organization, and defining the Ideal Customer Profile (ICP) for your organization.
Session
Instructor(s)
Understanding and Intrumenting Go-To-Market Fit
Once Product-Market-Fit (PMF) is achieved, it’s time to start thinking about how to build your Go-To-Market strategy. This course uncovers how to determine scalable unit economics, why unit economics matter, four ways of measuring unit economics, and how to set up the basics of a bottoms up model.
Session
Instructor(s)
Developing the first Go-To-Market Playbook
A comprehensive playbook is critical to go-to-market success. This course is all about the buyer journey - how to define it, how to build go-to-market playbooks to support it, and how to customize your process and CRM to track it
Session
Instructor(s)
Hiring the First Go-To-Market Team
Week 4 of the Stage 2 Capital Accelerator covers the ins and outs of making your first go-to-market hires, including how to define the job(s) to be done, developing a scorecard, and the importance of committing to an interview process.
Session
Instructor(s)
Developing the First Demand Generation Channel - Part I (Overview, Content, Paid)
Demand generation is a multi-step process that brings in elements of education and brand storytelling. This week’s curriculum reveals how to align demand generation with your buyers, how to create a content calendar, how to optimize content for SEO, and why journals hold the key to the future of demand generation.
Session
Instructor(s)
Developing the First Demand Generation Channel - Part II (Outbound, ABM/ABS)
While inbound demand generation targets your ideal customer profile (ICP) universe, outbound demand generation and account-based marketing (ABM) target buyers in core accounts within your ICP. This session illustrates how to define decision makers, how to customize their buyer journey, and ultimately deliver the right content to the right person at the right time.
Session
Instructor(s)
Developing the First Demand Generation Channel - Part III (PLG)
Product-led-growth (PLG) is a go-to-market motion where the buyer experiences value from the product before paying for it. This session highlights when it is appropriate for a business to generate demand with a PLG play, along with the best practices for implementing and executing PLG.
Session
Instructor(s)
Developing the First Pricing Model and Sales Compensation Plan
When scaling a business, pricing and compensation are two of your most critical levers to influence go-to-market execution. This session covers the different lenses of pricing, main ways to package and bundle, principles of sales compensation design, and multiple examples of compensation plans.
Session
Instructor(s)
Establishing a Go-To-Market Moat
Imagine 5 “rockstar” engineers in Silicon Valley raise a round of capital from a leading VC firm, copy your entire product, and sell it to your market for half your price. This session answers how you can combat a scenario like this and ensure new buyers will consistently choose you over the competition.
Session
Instructor(s)
Evolving the GTM Design to Support Scale
Product-market-fit and go-to-market fit have been achieved — it's time to scale! But just how fast should scaling happen?
This session explains how companies can scale as fast as possible, all while maintaining product-market and go-to-market fit. You'll learn how to establish an appropriate pace, and leverage a "speedometer" of metrics to keep you on track.
Session
Instructor(s)
Session 10
Read BioBoardroom Demo Day
The Accelerator Boardroom is the capstone event of the 11-week Accelerator curriculum and
offers an opportunity for companies to share both the progress they made during the
program and their go-to-market execution plan for the next 6-12 months. The Boardroom is
part growth plan feedback session, part demo day.
At the Boardroom, invite-only partner VCs gain exclusive access to the graduating cohort of
companies. Partner VCs will join the Stage 2 Capital team and Accelerator coaches to hear
from and directly engage with companies during a 30-min session with a focus on
understanding and evaluating the company’s go-forward plan as part of investment diligence.
-
The Science of Scaling Framework & Defining and Implementing Product-Market Fit
As the introductory course of the Stage 2 Capital Accelerator, we dive into our core methodology, the Science of Scaling, which was developed by our Co-Founder and former HubSpot CRO, Mark Roberge.
Learning objectives include determining the optimal timing and pace of scaling revenue using your organization’s data, aligning the GTM system design with the scaling phase, defining Product-Market-Fit (PMF) for your organization, and defining the Ideal Customer Profile (ICP) for your organization.
Session
Instructor(s)
-
Understanding and Intrumenting Go-To-Market Fit
Once Product-Market-Fit (PMF) is achieved, it’s time to start thinking about how to build your Go-To-Market strategy. This course uncovers how to determine scalable unit economics, why unit economics matter, four ways of measuring unit economics, and how to set up the basics of a bottoms up model.
Session
Instructor(s)
-
Developing the first Go-To-Market Playbook
A comprehensive playbook is critical to go-to-market success. This course is all about the buyer journey - how to define it, how to build go-to-market playbooks to support it, and how to customize your process and CRM to track it
Session
Instructor(s)
-
Hiring the First Go-To-Market Team
Week 4 of the Stage 2 Capital Accelerator covers the ins and outs of making your first go-to-market hires, including how to define the job(s) to be done, developing a scorecard, and the importance of committing to an interview process.
Session
Instructor(s)
-
Developing the First Demand Generation Channel - Part I (Overview, Content, Paid)
Demand generation is a multi-step process that brings in elements of education and brand storytelling. This week’s curriculum reveals how to align demand generation with your buyers, how to create a content calendar, how to optimize content for SEO, and why journals hold the key to the future of demand generation.
Session
Instructor(s)
-
Developing the First Demand Generation Channel - Part II (Outbound, ABM/ABS)
While inbound demand generation targets your ideal customer profile (ICP) universe, outbound demand generation and account-based marketing (ABM) target buyers in core accounts within your ICP. This session illustrates how to define decision makers, how to customize their buyer journey, and ultimately deliver the right content to the right person at the right time.
Session
Instructor(s)
-
Developing the First Demand Generation Channel - Part III (PLG)
Product-led-growth (PLG) is a go-to-market motion where the buyer experiences value from the product before paying for it. This session highlights when it is appropriate for a business to generate demand with a PLG play, along with the best practices for implementing and executing PLG.
Session
Instructor(s)
-
Developing the First Pricing Model and Sales Compensation Plan
When scaling a business, pricing and compensation are two of your most critical levers to influence go-to-market execution. This session covers the different lenses of pricing, main ways to package and bundle, principles of sales compensation design, and multiple examples of compensation plans.
Session
Instructor(s)
-
Establishing a Go-To-Market Moat
Imagine 5 “rockstar” engineers in Silicon Valley raise a round of capital from a leading VC firm, copy your entire product, and sell it to your market for half your price. This session answers how you can combat a scenario like this and ensure new buyers will consistently choose you over the competition.
Session
Instructor(s)
-
Evolving the GTM Design to Support Scale
Product-market-fit and go-to-market fit have been achieved — it's time to scale! But just how fast should scaling happen?
This session explains how companies can scale as fast as possible, all while maintaining product-market and go-to-market fit. You'll learn how to establish an appropriate pace, and leverage a "speedometer" of metrics to keep you on track.
Session
Instructor(s)Session 10
Read Bio -
Boardroom Demo Day
The Accelerator Boardroom is the capstone event of the 11-week Accelerator curriculum and
offers an opportunity for companies to share both the progress they made during the
program and their go-to-market execution plan for the next 6-12 months. The Boardroom is
part growth plan feedback session, part demo day.At the Boardroom, invite-only partner VCs gain exclusive access to the graduating cohort of
companies. Partner VCs will join the Stage 2 Capital team and Accelerator coaches to hear
from and directly engage with companies during a 30-min session with a focus on
understanding and evaluating the company’s go-forward plan as part of investment diligence.
Go-to-market expertise from companies like
Who you'll be mentored by
“The Stage 2 Capital Accelerator exposed Lively to a world of information about scaling a start up. During the Accelerator, we realized we didn’t have the product-market fit that we needed to scale, but Stage 2 Capital gave us the tools to fix that. The strategies we learned directly informed the next series of hires and decisions we made, as we confidently experimented with our product and sales playbook until we started to get the traction we were looking for. Now we have a robust sales pipeline, setting us on a path to scale.”
Apply for the next Stage 2 Capital Accelerator!
We’re now accepting applications for the Spring 2023 cohort. We want to talk to founders that have:
- A product built and in market
- A need to focus on scaling and go-to-market
- Customer traction data
- $100K+ in ARR and/or strong product-led user growth