Principal, Sherpa Marketing ConsultingMatt started his career at Salesforce in operations building the sales process and enablement machine, including a competitive intelligence function that empowers thousands of AEs today. He was part of the original Product Marketing team at Salesforce and can help founders build out a corporate positioning deck, or something product specific.
He is an expert on how to build and run a community and the intersection between customer marketing and community marketing, unlocking the motion that generates world-class content from these two programs.
Matt worked on over 50 acquisitions for Salesforce, including; Radian6, ExactTarget, Buddy Media, Demandware, Quip, Mulesoft, Krux and The CMO Club. For every acquisition, he learned the marketing and sales tactics that created their unique vale in the market.