David Meerman Scott is a business growth strategist and international bestselling author of 13 books including “Fanocracy” and “The New Rules of Marketing & PR”. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies. David’s expertise includes how to align marketing with the ways that people buy and how to grow fans of any business. He is a passionate live music fan, obsessed by the Apollo lunar program, and loves to surf.