Blog

Mandy Cole

Mandy Cole

Throughout her operating career, Mandy hired & mentored hundreds of sales professionals and built & scaled some of the fastest-growing B2B marketplace and SaaS organizations. Mandy is currently an Investment Partner at Stage 2 Capital.

Posts by Mandy Cole

Venture Capital 4 min read More Than Capital: How Stage 2 LPs Help Portfolio Companies Win

Portfolio Spotlight 4 min read How Early-Stage Companies Are Rethinking CRMs in the Age of AI

GTM AI 7 min read How to Build an AI Agent for Account Selection

Go-To-Market 4 min read How AI Is Rewriting Inbound Conversion: 3 Proven Use Cases

Go-To-Market 3 min read How to Use AI to Convert More Deals

GTM AI 11 min read The New Front Door: How Founders Must Navigate the LLM SEO Shift

LP Spotlight 8 min read How MedScout Built a Customer Maturity Model to Increase NRR

Playbook Featured 7 min read The Modern Outbound Workflow: How to Deliver Pipeline Without an SDR Team (With a Little Help From AI)

Portfolio Spotlight 5 min read How Momentum is Using AI to Transform Raw Customer Data Into Immediate Action

Go-To-Market 9 min read Using (Off-The-Shelf) AI to Build a Scalable GTM Playbook: Lessons from MedScout

LP Spotlight Featured 3 min read From Startups to Enterprise: How Rally Moved Up Market

LP Spotlight 4 min read Doing More with Less: Dini Mehta Talks GTM Trends, Teams & AI Tech

Leadership/Management 5 min read How a Go-To-Market Advisor Can Help You Grow Faster (Advice from CEOs at QuotaPath, Medscout and Slang)

Leadership/Management 6 min read Tips for Getting the Most Out of Your Fractional Advisor (An Advisors Perspective)

Go-To-Market 3 min read 3 Tips to Optimize GTM in 2024

Go-To-Market 1 min read 3 Steps to Align Your Sales Process to Your Buyer's Journey

Go-To-Market 1 min read 4 Guides to Help Your Team Sell

Go-To-Market 1 min read How to Define and Map the First Buyer's Journey

Go-To-Market 2 min read Selling to the Right Customer: How to Pinpoint Your First ICP

Go-To-Market 2 min read Is the SDR role dead?

Go-To-Market 3 min read The Four Drivers of a Successful GTM Plan

Go-To-Market 3 min read Hit Your Revenue Plan with our Go-To-Market Scaling Checklist

Go-To-Market 4 min read The Secret Weapon to GTM Scaling: Bottoms Up Model

Go-To-Market 5 min read Measuring What Matters: CRM Dashboards that Accelerate Sales

Go-To-Market 3 min read How to Improve Revenue in the Current Environment (hint: it’s not more pipeline)

Go-To-Market 4 min read The 3 Step Playbook to Hiring Your First Sales Leader