Paramita Bhattacharya
CMO/Global Head of Marketing, Velocity Global
3x CMO | GTM Trailblazer | AI-Powered Marketing: I’m a strategic marketing executive and thought partner with 20+ years spanning Fortune 500s (Adobe, Hitachi, Nokia) and dynamic startups who builds and scales global marketing engines that elevate brand, drive growth, create category leadership, and deepen customer trust.✅ Full-Funnel, Full-Stack Leadership: Product & Partner Marketing, Brand Positioning, Digital Marketing, Demand generation, ABM, Field Marketing, PR, AR, Social, Events, Communications, Analytics, Martech.
✅ AI-Powered Modern Marketing: AI-led market + competitive research, value propositions, content creation, digital and demand generation, lead scoring, SDR enablement, and predictive analytics.
✅ Category Creation + PLG/SLG GTM: New markets from ground up while driving hybrid product-led and sales-led GTM across SMB & Enterprise segments.
✅ Builder at Growth Stages: Scale strategy + tactics, systems & teams from $100M+ to $1B+ SaaS businesses.
✅ Industry Breadth + Persona Depth: Expertise in B2B SaaS, Digital Software, IOT, Data & Analytics, Cloud, VR/XR/Media Tech & Entertainment, HR Tech & Payroll, Education and Manufacturing— with deep understanding of CFO, CHRO, CIO, IT, and SMB + Enterprise buyers.
✅ Global Impact: Expand GTM strategies and teams across North America, EMEA, APAC, and LATAM.
✅ Team Builder + Operational Architect: Build high-performing global teams with clarity, culture, and AI-powered execution—grounded in marketing strategy, org design, and operating frameworks.
✅ Recognized Leader: Top 50 Women Leaders in SaaS | Global Top 50 Thought Leader in Customer Loyalty | Top 50 in CRM | Top 50 in Ecosystems | Forbes, Harvard Business Review and PwC AI Councils.
GTM skills:
• Digital & Growth - Website/CRO, Email, SEO, Paid Search & Social, Video, Affiliate, Referral, Direct Mail
• Pipeline & Demand Generation - Webinars, CRM, SDRs, Events, ABM/ABX programs
• Product Marketing - ICP, Positioning, Messaging, Competitive, Research, Sales Enablement, Pricing
• Corporate Marketing - Brand, Content/Copy, Creative & UX/UI/Design, Website, Events
• Corporate Communications - PR, AR, social media, influencers, communities, exec comms
• Field Marketing, Geo/International, Partnerships and Channel
• Marketing Data, Analytics, Tech Stack, Attribution, Forecasting
• AI Adopter, Strategic/Critical Thinker, Player/Coach, Systems Builder, Negotiator, Collaborator,
