Chief Marketing Officer with 20+ years of experience driving growth and enterprise value across SaaS businesses spanning enterprise, B2B2C, and transactional models. Known for scaling high-performance global marketing organizations, leading GTM and demand generation, advancing AI-driven marketing innovation, shaping category narratives, and delivering measurable outcomes in pipeline growth, M&A, and brand strength.
At Parchment, I led marketing through 63% ARR growth, a 3x increase in bookings, and a 5.5x expansion in pipeline, positioning the company for an $835M acquisition by Instructure. Over four years, I built a modern GTM engine, unified multiple acquisitions, and established category leadership in digital credentials.
Following the acquisition, I transitioned into a full-time Interim CMO role at Instructure, guiding a 160-person global team during a leadership transition. I ensured pipeline continuity while launching the company's first AI-driven marketing initiatives to strengthen market positioning. Earlier in my career, I scaled SMB and mid-market engines at Cornerstone OnDemand that delivered 300% ARR growth and doubled ASP.
My experience spans SaaS across multiple sectors, including EdTech and HRTech, where I have driven customer acquisition, brand transformation, and M&A integration.
I work closely with CEOs, boards, and investors to align marketing with revenue strategy, category creation, and enterprise growth. Today, my focus is on helping SaaS companies achieve breakout growth by combining GTM discipline with AI-driven innovation to build scalable marketing engines and long-term enterprise value.
Core Strengths
Growth and GTM - GTM strategy, full-funnel pipeline design, and cross-functional alignment - Demand generation, ABM, and PLG motions to accelerate customer acquisition - AI-driven GTM strategy and marketing innovation for scalable growth
Enterprise Value Creation - Category creation, brand repositioning, and market differentiation - Revenue growth, pipeline accountability, and P&L management - M&A integration, strategic partnerships, and investor communications
Leadership and Scale - Strategic vision and executive leadership - Global team building, talent development, and organizational transformation - Data-driven marketing analytics and performance measurement
