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- Jim Norton

Jim Norton
With a team-building leadership approach spanning a diverse background in media, advertising, and marketing technology sales, Jim has seamlessly navigated into the dynamic realm of SaaS executive sales. Throughout his 20+ year career, he has extensive Chief Revenue Officer experience in implementing full-funnel sales strategies, propelling multi-channel demand through a laser focus on Product Led Growth, Sales Assist, Velocity Sales/Mid-Market, and large enterprise sales.
Throughout his journey, Jim has been instrumental in defining and executing strategic initiatives that have fueled new business ventures, expanded market presence, and significantly boosted growth for prestigious organizations such as Condé Nast, AOL/Verizon, Google, and Tribune Broadcasting. Jim serves as Chief Revenue Officer at Flowcode, an NYC-based start-up bridging the gap between the real and digital worlds through its next-generation, privacy-compliant QR code technology and analytics platform.
As former Chairman of the Board for both IAB (Interactive Advertising Bureau) and AAF (American Advertising Federation), Jim is at the forefront of shaping the advertising landscape and driving industry-wide initiatives. His passion for making a positive impact extends to his former role as a Board Member at Ad Council, where he collaborated on meaningful campaigns that bring about social change. Jim also has had the honor of delivering keynote speeches at esteemed marketing events, including Advertising Week-NYC, Cannes Lions Festival of Creativity, CES, IAB Disruption Summit, and ANA (Association of National Advertisers) Masters of Marketing.
Jim is also an original Limited Partner at Stage 2 Capital, the Go-to-Market venture capital fund, where he invests in and works with SaaS founders on sales and GTM strategies.
From running large global sales organizations with revenues exceeding $1B to driving early-stage start-ups from pre-seed to 9-figure valuations, Jim demonstrates a passion for building high-performing sales and client service teams and delivering exceptional results. Jim has consistently demonstrated an unyielding commitment to driving innovation, challenging conventions, and fostering positive company cultures. His record of record-breaking profitability and growth, coupled with a vast network of influential connections, positions him as a respected industry GTM leader.