Frederick Stanichev

Frederick Stanichev

Head of Sales, Habu / fmr VP of Sales, Salesforce

As Head of Sales, Americas, Stanichev is responsible for Habu’s revenue-generation in North and South America where he’ll lead and build out Habu’s sales organization in the Americas and ensure execution of the company strategy, growth in the business, and achievement of revenue goals. He brings a depth of industry experience, particularly in the data and identity space in bringing new products to market. His knowledge and involvement in working with enterprise companies on their digital transformation initiatives will be instrumental to Habu’s continued growth


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  • Join an exclusive cohort of 15 rising B2B companies
  • Receive $100K in capital
  • Create and implement your go-to-market strategy

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