With over 25 years of experience in building high-performance revenue and operation organizations, I have a proven track record of developing and executing GTM strategies that strengthen existing customer relationships and penetrate new revenue streams across diverse markets and channels. My passion over the years has fostered my focus on the "experience" mindset that fuels profitable outcomes. Enabling the entire revenue execution focus from SMB, Mid Market, Enterprise and Global GTM modeling.
I am also an active investor, advisor, board member, and limited partner, supporting early-stage companies and social impact initiatives in the digital space. I leverage my extensive network and expertise in SaaS, commerce, logistics, digital marketing, and software to help entrepreneurs and innovators achieve their vision and mission. I am passionate about creating value for customers, partners, and stakeholders, and empowering teams to deliver excellence and innovation.
Operational leadership highlights:
●I have scaled both early-stage companies to multiple seed rounds and have managed $1B+ P&L SaaS organizations. ●Led high-performing teams to build GTM strategies and policies with rich collaboration across the product team, customers, sales, marketing and indirect channels. ●Grew revenue by creating sales and GTM coverage models, compensation plans (including quota assignment), pricing strategy, forecast methodology (driving predictable and linear revenue), channel/partner strategy and sales training/sales effectiveness. ●Drove existing and new revenue streams by creating and building operational models and managing LOB P&L general managers with a focus on profitability, scalability, product innovation and M&A. ●Attracted and retained employees by delivering and enabling ongoing training and support to the GTM team. ●Created sustainable product relevance and profitability while lowering CAC, by executing and delivering a systemic customer journey model from pre-acquisition to post-acquisition.
Solution disciplines include Commerce, Logistics, Field Service, Digital Experience, Digital Asset Management, PIM, Digital Marketing, Software as a Service (SaaS), Marketing Automation, Social Media Monetization, Mobile solutions, Big data, Business Intelligence, CPM, BPM, ERP, CRM, HR, Multi Channel Online/Offline Web Analytics, Web Optimization, Financial Planning & Consolidation, Content Management. Bottom line, I help align business and IT come together so they can execute in this “experience” economy.
