Design a GTM System

The ability to assess and iterate on your GTM motion relies on getting leading indicators in place early. We recommend starting with defining your Leading Indicators of Retention (LIR), Leading Indicators of Unit Economics (LIUE) and drafting a Bottoms Up Model to ground your growth plans in reality. In the next section, Build your GTM Playbook, you will learn how to define your target market, ICP and buyer personas, but these foundational elements are the place to start!