eBooks

Specially curated for founding teams, these eBooks feature the pioneering thought leadership from Stage 2 Capital, our esteemed Limited Partners (LPs), and a diverse array of voices from our broader community.

Science of Scaling

Science of Scaling The Science of Scaling defines each stage of scale, establishes a quantifiable measure for each stage, structures the sequence and signals of when to move from one stage to the next, and explores the optimal go-to-market design of each stage.

Optimal Slides for the GTM Section of the Board Deck

Optimal Slides for the GTM Section of the Board Deck In the ever-changing startup landscape, effective board presentations are vital for fostering growth. The go-to-market slides form the core of your board deck, and this eBook will guide you through this critical journey.

5 Steps to Build a GTM Playbook

5 Steps to Build a GTM Playbook As a founder with an early sales team, one of the best things you can do to help them ramp successfully is give them a playbook. Why? Not only does it give your team a plan for success, but it also allows you to iterate faster by seeing what’s working and where you need to improve.

Founder's Guide to B2B Product Marketing

Founder's Guide to B2B Product Marketing Unlock market insight, formulate winning strategies, and achieve superior GTM outcomes with the business-critical function of product marketing.