Michael Applebaum

VP of Product Marketing, Indigo Ag

Michael Applebaum is a 5-time product marketing leader who applies a deep understanding of the revenue cycle to unleash double- and triple-digit growth. Through leadership roles in marketing, sales operations, and pre-sales, he has helped climate tech and SaaS companies grow from tens of millions in revenue to $100 million plus, leading to exceptional outcomes including 2 IPOs.

At Indigo Ag, he built the product marketing team that helped the company scale 2 business lines and establish clear leadership in the carbon farming market, achieving 90% annual growth. At Opower, Michael built and matured the company’s sales processes in advance of its IPO, enabling 50%+ revenue growth with greater visibility and predictability.

Michael received a BSE in Operations Research from Princeton University and an MBA from Harvard Business School.