Growth-oriented marketing executive with nearly 25 years building and leading marketing teams at high growth, successful Saas leaders. Proven record of developing and executing GTM and marketing strategies that drive growth and transformation. Brings both the art and science of marketing to drive tactful, effective marketing execution and consistent, predictable results.
Three time SiriusDecisions ROI Award Winner (FIVN, 2X TLEO) and two time Eloqua Markie award winner. Passionate about dissecting how sales and marketing teams operate, devising strategies to make them more effective, and building teams and processes to drive growth, predictability and profitability. Loves to build amazing teams, focus on growth and retention strategies, sales and marketing alignment, customer-driven marketing campaigns, PLG and efficiency in the funnel, targeted marketing and brand to demand campaigns.
Built marketing teams and programs that supported three IPOs (TLEO, ELQO, FIVN) and five acquisition exits (ASND→LU, ZANTAZ→AUTN, TLEO→ORCL, ELOQ→ORCL, ZENEFITS→TNET)
Areas of Focus: Growth & Demand . P&L & Operating Plan . GTM Measurement & Attribution . GTM Technology & Operations . Paid & Organic Marketing . Marketplace/Monetization . Customer Centricity and Expansion . Product Positioning & Enablement . Media & Influencer Leverage
