Marketing leader with extensive customer acquisition experience in both B2B and B2C. Proven success in scaling demand generation programs to drive pipeline and revenue. Built, led and mentored high performing teams to drive impact. Collaborative, data-driven, goal-oriented, enjoys trying out new programs while scaling business.
Specialties: Online Marketing (SEM, SEO, Social media marketing, Content syndication, Display, Affiliates, Nurture, Events, Webinars, Chat); ABM; Sales funnel optimization; Marketing analytics; Customer programs; Growth Marketing; Demand Generation; Conversion Rate Optimization; Cross-platform integration; Website Strategy and Optimization Marketing.
