Passionate about driving exponential growth for B2B SaaS companies, I specialize in creating full-funnel marketing strategies that transform data into revenue. As a growth leader at Snowflake and DocuSign, I achieved a 133% YoY growth in leads, doubled SQOs at Snowflake, and secured a 2:1 ROI at DocuSign.
With extensive experience in demand generation, digital, and analytics, I excel in creative problem-solving and data-driven decision-making. I measure performance end-to-end (from initial touchpoint to revenue) and transform data insights into actionable strategies to boost revenue and enhance customer engagement.
๐๐ฒ๐ ๐๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐บ๐ฒ๐ป๐๐ ๐ฆ๐ป๐ผ๐๐ณ๐น๐ฎ๐ธ๐ฒ: Built a demand generation growth engine from the ground up, increasing leads by 133% and boosting SQOs by 100% within a year. ๐๐ผ๐ฐ๐๐๐ถ๐ด๐ป: Created and expanded a revenue growth engine contributing to an IPO and generating millions in annual recurring revenue. ๐๐ณ๐ณ๐ฒ๐ฐ๐๐ถ๐๐ฒ ๐๐ฟ๐ผ๐๐๐ต ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐: Responsible for 8-figure annual budgets, increasing new customers globally. ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: Directed web engineering to optimize the PLG strategy and enhance user experience and lead qualification.
๐๐ฒ๐ ๐๐ผ๐บ๐ฝ๐ฒ๐๐ฒ๐ป๐ฐ๐ถ๐ฒ๐ ๐๐ฟ๐ฎ๐ณ๐๐ถ๐ป๐ด ๐๐ฟ๐ผ๐๐๐ต ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐: Iterating based on hypotheses and insights. ๐๐๐๐ฎ๐ฏ๐น๐ถ๐๐ต๐ถ๐ป๐ด ๐๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐ฎ๐น ๐๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ๐: Evaluating and optimizing initiatives using full-funnel KPIs and ROI. ๐ ๐ฎ๐ป๐ฎ๐ด๐ถ๐ป๐ด ๐ฃ&๐ ๐๐๐ฑ๐ด๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐๐ฟ๐ผ๐๐๐ต ๐๐ผ๐ฟ๐ฒ๐ฐ๐ฎ๐๐๐: Aligning marketing activities to business goals through strategic planning. ๐๐ฒ๐ฎ๐ฑ๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ป๐ฎ๐ด๐ถ๐ป๐ด ๐ง๐ฒ๐ฎ๐บ๐: Fostering collaboration to achieve organizational success in a collegial environment.
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