Demand Gen & Growth Marketer, Fmr Head of Demand Gen, Firebolt
Passionate about driving exponential growth for B2B SaaS companies, I specialize in creating full-funnel marketing strategies that transform data into revenue. As a growth leader at Snowflake and DocuSign, I achieved a 133% YoY growth in leads, doubled SQOs at Snowflake, and secured a 2:1 ROI at DocuSign.
With extensive experience in demand generation, digital, and analytics, I excel in creative problem-solving and data-driven decision-making. I measure performance end-to-end (from initial touchpoint to revenue) and transform data insights into actionable strategies to boost revenue and enhance customer engagement.
𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗦𝗻𝗼𝘄𝗳𝗹𝗮𝗸𝗲: Built a demand generation growth engine from the ground up, increasing leads by 133% and boosting SQOs by 100% within a year. 𝗗𝗼𝗰𝘂𝘀𝗶𝗴𝗻: Created and expanded a revenue growth engine contributing to an IPO and generating millions in annual recurring revenue. 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Responsible for 8-figure annual budgets, increasing new customers globally. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Directed web engineering to optimize the PLG strategy and enhance user experience and lead qualification.
𝗞𝗲𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Iterating based on hypotheses and insights. 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝗮𝗹 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀: Evaluating and optimizing initiatives using full-funnel KPIs and ROI. 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗣&𝗟 𝗕𝘂𝗱𝗴𝗲𝘁𝘀 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝘀: Aligning marketing activities to business goals through strategic planning. 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗧𝗲𝗮𝗺𝘀: Fostering collaboration to achieve organizational success in a collegial environment.
Ready to exceed your growth targets? Let's connect and explore how I can help.
