Optimize Operations

Once your GTM system is in place, you need to make it a critical part of your daily, weekly and monthly cadences with your team. Leverage these templates to operationalize your GTM system to more effectively forecast, assess performance and communicate with the Board of Directors.

Marketing Budget

Marketing Budget Meticulously plan and track expenses, optimize resource allocation, and maximize ROI for your burgeoning businesses.

Forecasting Model

Forecasting Model Predict future revenue, allocate resources effectively, and make informed business decisions.

Forecasting Template — Stage Driven

Forecasting Template — Stage Driven Predict future revenue, allocate resources effectively, and make informed business decisions, based on company stage.

Forecasting Template — Demand Driven

Forecasting Template — Demand Driven Predict future revenue, allocate resources effectively, and make informed business decisions, based on demand.

Forecasting Template — AE Driven

Forecasting Template — AE Driven Predict future revenue, allocate resources effectively, and make informed business decisions, based on AE performance.

CCAC Model

CCAC Model Calculate the CAC per cohort (CCAC) to see how long it takes each cohort to pay back the CCAC (ideally on a gross profit basis).

Optimal Slides for the GTM Section of the Board Deck

Optimal Slides for the GTM Section of the Board Deck Effective board presentations are vital for fostering growth. The go-to-market slides form the core of your board deck, and this eBook will help you accurately visualize your data, while guiding you through this critical journey.