Generate demand

How are you going to generate interest with the customer profile you’ve identified? Are you relying on inbound leads, an outbound/ABM strategy, product led growth (PLG) or a combination of these? Clarifying the channels you are testing, the content strategy you will use by persona and the technology you need to operate and measure is critical to hitting your GTM plan.

Messaging House Template

Messaging House Template Create internal alignment, clarity, and consistency in conveying core messages across a variety of channels.

Demand Generation Channel Guide

Demand Generation Channel Guide Your startup is ready to scale sales — which demand generation channel should you choose? Use this guide to determine if you should lean into marketing, build an SDR team, leverage channel partners, or all of the above.

Content Marketing Worksheet

Content Marketing Worksheet Refine your ideal customer profile (ICP), as well as your specific buying personas, and build a content strategy around them.

Editorial Calendar

Editorial Calendar A template designed to help streamline content planning, scheduling, and organization.

Paid Marketing Worksheet

Paid Marketing Worksheet Identify which platform / tool you're using for your targeted ads based on where your buyers are most active, and build your paid strategy around your specific buying personas.

PLG Worksheet

PLG Worksheet Define your business' north star metrics, growth funnel, the initial growth team, and outline your experimentation and learning cadence.