Build a GTM Playbook

Once the foundation of a GTM System is in place, it's time to build a playbook. The center of every GTM Playbook is the customer. Focusing on the ideal customer profile (ICP), their relevant colleagues that might be included in the process, and the journey they all take is critical to aligning all GTM and product functions.

GTM Scaling Checklist

GTM Scaling Checklist Start here! Use this as a blueprint for overseeing all assets within the GTM Playbook.

Ideal Customer Profile (ICP) Worksheet Pinpoint and define your ideal customer profile by through essential demographic, behavioral, and psychographic characteristics.

Buyer Persona Worksheet

Buyer Persona Worksheet Create detailed and accurate representations of your ideal customers and gain valuable insights into your customers' demographics, preferences, pain points, and motivations.

Prospecting Guide

Prospecting Guide Equip sales professionals with proven strategies and tactics to identify and engage with high-potential leads.

Discovery Guide

Discovery Guide A step-by-step approach to uncovering customer needs, pain points, and motivations to tailor your solutions for maximum success.

Presentation Guide

Presentation Guide Actionable tips and techniques to create compelling, persuasive, and engaging pitches that win over clients and close deals.

Customer Success Playbook

Customer Success Playbook Create a comprehensive plan for enhancing customer satisfaction, retention, and overall business success.

Customer Retention Strategy

Customer Retention Strategy Slide narrative entrepreneurs can leverage when building out the next VC fundraise.

GTM Playbook

GTM Playbook Comprehensive overview of all templates in the "Build a GTM Playbook" section of the Resources Center.