Director - AI Workforce Solutions - Financial Services & Capital Markets, Microsoft
Throughout my career, I have been passionate about building strong relationships and enabling clients to leverage technology to drive results.
My career started in the financial services industry, where I worked, primarily in sales roles. During that time, I was fortunate to be part of the team that launched the Fixed Income electronic trading desk at ABN AMRO. The experience helped me recognize how technology had the ability to transform an organization or an entire industry.
At LinkedIn, I was a founding member of the Sales Solution Financial Services team. In that role, I worked to educate organizations on the power of using technology to leverage relationships and social data to shorten sales cycles and drive revenue.
At Seismic, I worked to help Financial Service organizations streamline their sales and marketing efforts and ensure their sales teams had the right content at the right time to drive results.
In my current role, at Microsoft, I help financial service firms digitally transform their businesses using the Microsoft 365 suite of productivity, enterprise mobility and security products.
Areas of expertise include: Digital Transformation, Sales Enablement, Marketing Enablement, Sales & Marketing Operations, Sales Process, Change Management, Project Management, Needs Analysis, Software Implementation, Process Improvement, Workflow Improvement, Forecasting, Pipeline Generation, Consultative Sales, Sales Best Practices, Digital Selling.
To learn more about how Microsoft can transform your business and enable your teams, please contact me via LinkedIn message, email: craig.canton@microsoft.com or phone: (646) 225-4775
