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Hit Your Revenue Plan with our Go-To-Market Scaling Checklist

Hit Your Revenue Plan with our Go-To-Market Scaling Checklist Startup leaders can use a GTM Scaling Checklist as the blueprint that drives the outcome of your Bottoms Up Model (revenue).

Stage 2 Capital Kicks Off $150M Fund III to Continue Supporting Entrepreneurs with Capital and Go-To-Market Expertise

Stage 2 Capital Kicks Off $150M Fund III to Continue Supporting Entrepreneurs with Capital and Go-To-Market Expertise We are thrilled to announce our $150 million Fund III, backed by over 300+ senior go-to-market professionals.

How to Raise Venture Capital with Poor Customer Retention

How to Raise Venture Capital with Poor Customer Retention If a startup’s customer retention is off the mark, even significantly, they can still position the company as an attractive investment. Here's how.

Stage 2 Capital Accelerator Preview: AMAs with GTM Leaders at Gong, Clari, Airtable, and Toast

Stage 2 Capital Accelerator Preview: AMAs with GTM Leaders at Gong, Clari, Airtable, and Toast Mark Roberge sits down with a handful of superstar, Accelerator guest speakers, and Stage 2 Capital LPs, to preview each of their 2022 sessions.

The Right RevOps Hire for Your Stage - How to Write the JD in 3 Steps

The Right RevOps Hire for Your Stage - How to Write the JD in 3 Steps When hiring for RevOps, you have to understand that there are many different “flavors” of candidates. Here are three steps to take to ensure you find the right hire for your business.

The Science of Re-Establishing Growth: When and How Fast?

The Science of Re-Establishing Growth: When and How Fast? “When should we scale and how fast?” This decision is so critical to startup execution and success. Yet, as an entrepreneur community we approach it with qualitative instincts rather than data-driven science.

5 Steps to Pivoting Sales for Success in a Down Economy

5 Steps to Pivoting Sales for Success in a Down Economy The Stage 2 Capital 5-step playbook for pivoting sales success in a down economy

Navigating GTM in Today's Market with Josh Allen (CRO, Tive) and Kim Walsh (Global VP, HubSpot)

Navigating GTM in Today's Market with Josh Allen (CRO, Tive) and Kim Walsh (Global VP, HubSpot) Learn how to navigate go-to-market in an economic downturn with Stage 2 Capital LPs

The 3 Step Playbook to Hiring Your First Sales Leader

The 3 Step Playbook to Hiring Your First Sales Leader Hiring the first sales leader is a make-or-break decision for any founding team. Here are three steps to ensure you do it right

Managing Investor and CEO Expectations, including Elon Musk! 5 Minutes with Jon McNeill, Former President @Tesla

Managing Investor and CEO Expectations, including Elon Musk! 5 Minutes with Jon McNeill, Former President @Tesla A conversation with Stage 2 Capital Managing Director, Mark Roberge, and former Tesla President, Jon McNeill

Crisis Management - A Cheat Sheet for Startup CEOs

Crisis Management - A Cheat Sheet for Startup CEOs Whether it be COVID-19, an earthquake, or a financial meltdown, teams will look to their leaders for the same guidance and confidence that they expect in times of peace.

“COVID19” in sales emails decreases reply rates by 40%. See what else we learned with Sydney Sloan, Former CMO @SalesLoft

“COVID19” in sales emails decreases reply rates by 40%. See what else we learned with Sydney Sloan, Former CMO @SalesLoft Former CMO of SalesLoft, Sydney Sloan, shares three demand generation tactics aligned with the post-market-decline buyer.

Matching Sales Capacity with Demand Gen using a Bottoms Up Growth Model

Matching Sales Capacity with Demand Gen using a Bottoms Up Growth Model At Stage 2 Capital, we work with our portfolio companies on what we call the “Bottoms Up Growth Model” and with a couple hours of extra effort, this exercise can increase forecasting visibility using a quantitative lens.

[ROLE PLAY] Customer Cancellation Call with OJ, Former CRO @Asana and VP of Sales @Dropbox

[ROLE PLAY] Customer Cancellation Call with OJ, Former CRO @Asana and VP of Sales @Dropbox Mark Roberge sits down with Oliver Jay (OJ) to discuss customer cancellation calls and how to handle them optimally.

I Cut My Marketing Budget. Now what? 5 Minutes with Former Rapid7 CMO, Carol Meyers

I Cut My Marketing Budget. Now what? 5 Minutes with Former Rapid7 CMO, Carol Meyers Mark Roberge sits down with Carol Meyers to discuss how marketers can optimize their time to help their company accelerate through economic downturns.

Coaching Your Salesperson through a Deal that is Pushing. 3 Minute Role Play with John McMahon, Board Member at MongoDB, Snowflake, and Sprinklr

Coaching Your Salesperson through a Deal that is Pushing. 3 Minute Role Play with John McMahon, Board Member at MongoDB, Snowflake, and Sprinklr Mark Roberge sits down with John McMahon to discuss the best approach to coaching a salesperson through a deal that is pushing.

Using Surveys to Re-Learn Buyer Sentiment and Assess Employees Comfort with Returning to the Office. 5 Minute Interview with Leela Srinivasan, Former CMO @SurveyMonkey

Using Surveys to Re-Learn Buyer Sentiment and Assess Employees Comfort with Returning to the Office. 5 Minute Interview with Leela Srinivasan, Former CMO @SurveyMonkey Mark Roberge sits down with Leela Srinivasan to discuss how to leverage surveys for understanding employee sentiment or re-learning buyer preferences.

Measuring What Matters: CRM Dashboards that Accelerate Sales

Measuring What Matters: CRM Dashboards that Accelerate Sales One of the most important aspects of sales management is measuring performance, and using your CRM dashboards is a great way to do this. However, all dashboards are not created equal.

What to do when demand increases 30X overnight? Interview with Hilary Headlee, Head of Global Sales Operations and Enablement @Zoom

What to do when demand increases 30X overnight? Interview with Hilary Headlee, Head of Global Sales Operations and Enablement @Zoom Mark Roberge sits down with Hilary Headlee to discuss what to do when demand increases 30X overnight.

Stage 2 Capital Announces $80MM Fund II Backed by 250+ Senior Go-To-Market Executives

Stage 2 Capital Announces $80MM Fund II Backed by 250+ Senior Go-To-Market Executives Fund II marks a meteoric rise for Stage 2 Capital, which kicked off with a $15 million Fund I and now sees a 5x+ increase in the size of its second fund.

Scaling Zoom with Product-Led Growth: Reflections by Founding CRO Greg Holmes

Scaling Zoom with Product-Led Growth: Reflections by Founding CRO Greg Holmes How did the Zoom team establish such dominant ubiquity in less than a decade? It’s a story of product-led growth, but it’s also one of thoughtful decisions about how, when and where to scale.

The Product-Led-Growth Playbook

The Product-Led-Growth Playbook SaaS businesses dominated the tech IPO market over the past few years. Will Product-Led-Growth (PLG) businesses do the same in the coming decade?

Should I pursue PLG for my startup?

Should I pursue PLG for my startup? How should you assess whether PLG is applicable to your startup’s category? Here are six factors to help with your evaluation.

RevOps: Who, When, How to Hire

RevOps: Who, When, How to Hire At an early-stage company, we’re not thinking about how to build a RevOps team, but instead, how to bring the core components of RevOps to life with limited resources.

Revenue is a Dangerous North Star Metric

Revenue is a Dangerous North Star Metric Many startups fail due to a premature obsession with revenue growth. Instead, early-stage businesses should focus on customer retention.

Hour of Excellence: Will Quigley

Hour of Excellence: Will Quigley Will Quigley, RVP, Enterprise Sales at Seismic and ELS Principal Member offers lessons learned at each stage of growth through his 8+ years, in a variety of go-to-market functions, at the same high-growth technology company.

Anatomy of an Advisory Agreement

Anatomy of an Advisory Agreement Advising is one of the best ways to inject expertise into an organization without breaking the bank - however, navigating the company-advisor relationship can be challenging without understanding the different parts of the role.

Secret Weapon to GTM Scaling: The Bottoms Up Model

Secret Weapon to GTM Scaling: The Bottoms Up Model Why do most startups fail? Sometimes it’s a product or market issue, or sometimes it’s an unforeseen circumstance like Covid-19. Still, 3 of the top 5 reasons involve go-to-market execution.

Hour of Excellence: Genefa Murphy

Hour of Excellence: Genefa Murphy Five9 CMO, Genefa Murphy, provides practical examples and frameworks to evolve the definition of success as a business transitions from high growth to scale

Hour of Excellence: Hass Johnson

Hour of Excellence: Hass Johnson LogicMonitor's RVP of Sales, Hass Johnson, discusses the single most important thing he has learned to develop a diverse sales team.

Startup Founders: How to Find the Right Advisor for Your Business

Startup Founders: How to Find the Right Advisor for Your Business Advisor relationships are not one-size-fits-all. They should be tailored to your unique needs at the specific stage of your business.

Accelerator Cohort Announcement

Accelerator Cohort Announcement We are thrilled to officially announce our 2022 cohort which represents an inspiring mix of founder backgrounds, verticals, and business models.

Hour of Excellence - Hillary Carpio

Hour of Excellence - Hillary Carpio What is "Connector Leadership"? According to Hillary Carpio (Director of ABM at Snowflake), it involves connecting dots across an organization to create a scalable and repeatable infrastructure, so teams can invest in creativity and innovation.

Sales Territories Shrink Over Time - Just Not How You Think

Sales Territories Shrink Over Time - Just Not How You Think The discussion around "shrinking territories" usually revolves around a growing sales team reducing the size of everyone's patch. That certainly happens. But, there's another, sneakier, form of shrinkage that starts the day you hand a territory to a rep. It starts when your reps are succeeding.

3 Mistakes Made When Creating Sales Contracts

3 Mistakes Made When Creating Sales Contracts Whether your company is built to offer free trials, or you take a more traditional approach to selling, founders should be mindful of ways the buyer wants to buy in 2022.

How to Improve Revenue in the Current Environment (hint: it’s not more pipeline)

How to Improve Revenue in the Current Environment (hint: it’s not more pipeline) Tips and tactics to ensure your team is doing the right things to get more value out of your pipeline.

How and When to Layer in Sales to PLG with Airtable's Tony Granados

How and When to Layer in Sales to PLG with Airtable's Tony Granados Does sales have a role in PLG? Founders and boards debate with this strategic decision. Will adding sales accelerate revenue growth or destroy the magic of our PLG motion? If the former, when should sales be introduced?

How to Implement a Participant Management Strategy and Collect Powerful User Research

How to Implement a Participant Management Strategy and Collect Powerful User Research No matter the company size, industry, or audience, it is exceedingly difficult for UXR teams to just “talk to their own real users.” Here's how to solve that problem.

Who to Hire for Your First Advisory Board

Who to Hire for Your First Advisory Board As a founder, you are not, and should not be, the expert on sales, marketing, product, engineering, finance, etc. But the team you have hired needs support, guidance, mentorship, and experts to learn from.

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